Take Advantage of Mobile Search for Holiday 09

In the retail world there are two seasons: holiday and the rest of the year. Companies will host a few other sales that bring in significant revenue, but everyone knows the big money comes in during Q4. With the influx of search opportunity, competition, and new technology during the holiday season, when we talk about the future of search, it’s applicable to look at both the short term [holiday 09] and the longer term [2010 and beyond].

As we witnessed during the 2008 holiday season, consumers are shopping for a deal – even more so in times of recession. What’s changed since the last time around? Those big ticket items from last year are turning into the biggest marketing opportunities for 2009, namely smartphones (and other internet enabled portable devices such as iPod Touch). For SEM purposes, the biggest difference between a smartphone and a WAP enabled phone is a true (HTML based) web browser – as HTML mobile browsers can support standard ad copy. With the introduction of device targeting within Google AdWords, advertisers can isolate smartphones into a unique campaign and take full advantage of opportunities like geo-targeting and one-click purchasing. Imagine seeing an ad targeted to your zip code for the exact product you’re searching for at a store nearby, and instantly making a purchase with one click. 

Mobile Ads now on eSearchVision

Gone are the days when cell phones were just used to make phone calls. Thanks to features like mobile web and mobile search, more and more people are using their mobile devices as their primary sources for information.

In order to stay abreast with the latest mobile search market features, eSearchVision would like to introduce Google Mobile Ad Management as our latest feature. Our clients will now have the ability to target their desired locations, mobile carriers, and even markup language.

With Mobile Ads, offer users the option to visit your site (mobile or regular), to call your listed number directly, or both!

Tap into the new emerging market and capture lower CPCs as an early adopter.

Mobile Ads – Next Big Thing in Search?

The mobile industry has been talking about the mobile market potential for years and mobile advertising has become a hot topic in the SEM world.  In the past, the U.S. mobile market had been largely out of reach.  Today, forecasters suggest that we are on the verge of a market transformation and that U.S. mobile advertising represents a promising future market opportunity.